Boom di ada
It’s been a long, long time since a dumb advertisement has actually made me smile. Primarily due to the fact that I probably haven’t heard this song since the 2nd or 3rd grade, to the point that memories of such are nothing but dull vagaries of something familiar and safe. I’m not being afforded anything even so concrete as a specific time or place, just a dull nagging remembrance of childhood.
Of course the part right in the middle with some douchebag shooting a rocket launcher into someone’s house kind of ruins it but the rest was a home run. I won’t get into a whole discussion about how that entire show (future weapons) in no way deserves to be on Discovery’s programming lineup considering how the rest of their shows are dedicated to science, learning, and exploring the natural world — so instead, just enjoy the song. The cameo from a certain ’synthesized’ character near the end just made my day too.
Honestly this is a super-bowl caliber spot they’ve got here. Kudo’s to Discovery and whoever came up with the idea!

Michelle Said,
May 4, 2008 @ 6:42 pm
Maybe the future weapons show is to remind us that all the wonderful science, learning, and natural world may not be there in the future, so we better watch the rest of the Discovery Channel shows now.
Adam Said,
May 7, 2008 @ 8:56 am
I think that this commercial is pretty good, too…
http://www.youtube.com/watch?v=jSbb9U6GPXE